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Amazon gives new sellers a choice between two plans. The difference in cost is simple once you know your monthly volume. You can switch the plan and enter units per month in the Amazon seller fee calculator to compare.

The two plans

  • Individual: no monthly fee, $0.99 per item sold.
  • Professional: $39.99 a month, no per-item fee.

Both plans pay the same referral fees and fulfillment fees.

The break-even point

$39.99 divided by $0.99 is about 40. If you sell more than 40 units a month, Professional is cheaper. Below that, Individual costs less.

Here is how the Professional subscription spreads across units for a $25 item. The Individual plan would add a flat $0.99 to each unit instead.

Total fees per unit on the Professional plan at different volumes ($25 item, merchant fulfilled). Calculated with the default rates in our calculators.
Units a monthTotal feesPayoutFees %
10$7.75$17.2531.00%
20$5.75$19.2523.00%
40$4.75$20.2519.00%
80$4.25$20.7517.00%
200$3.95$21.0515.80%

At 10 units, Professional adds $4.00 per unit. At 200 units, it adds $0.20.

Features that matter more than the fee

The Professional plan unlocks tools many sellers need:

  • Eligibility for the Buy Box on most listings.
  • Advertising through Sponsored Products.
  • Bulk listing and inventory tools, reports and API access.
  • The ability to sell in some restricted categories.

If you are serious about selling, these features usually matter more than the subscription cost. Individual suits people testing the waters or clearing out a few items.

Switching plans

You can move between plans in Seller Central. Start on Individual if you are unsure, and move up once you pass about 40 units a month or need advertising. For how plan fees fit with everything else, read Amazon seller fees explained.

Frequently asked questions

When should I switch to the Amazon Professional plan?

When you sell more than about 40 units a month, or when you need Buy Box eligibility, advertising or bulk tools.

Do both plans pay referral fees?

Yes. Referral fees and FBA fees are the same on both plans.

Run your next sale through the calculator before you commit.

Open the Amazon US fee calculator